Focus group discussions

Focus Group Discussions falls under qualitative research. It serves to better understand local practices, perceptions, common attitudes, opinions or ideas. It involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. It is a useful methodology to highlight aspects from the perspective of a specific social categories. However, participants might feel intimidated to express their opinions in front of other group members.

Tags/ keywords: Method, group, discussion, dialogue, collectivity.